Top-Growing Retail Properties and Site Categories for December 2009

Holiday Shopping Continues to Spur Growth at Retail Sites
by comScore Media Metrix

Retail sites continued to climb in December as Americans scoured the Web for deals this holiday season. Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing a 30-percent increase from November. eBags, Inc. led the category with 2.9 million visitors (up 28 percent), followed by Coach.com with 2.2 million visitors (up 26 percent), Zale Corporation with 2.1 million (up 48 percent) and Kay Jewelers with 1.7 million (up 69 percent).

Sports/Outdoor sites grew to nearly 39 million visitors during the month, a 25-percent increase versus November, led by eBay Sports U.S. with 5.1 million visitors (up 21 percent), which was closely followed by Cabelas, Inc. with 5.0 million visitors (up 26 percent). DicksSportingGoods.com grabbed the #3 position with 4.6 million visitors (up 39 percent), followed by SportsAuthority.com with 2.9 million visitors (up 29 percent).

Flowers/Gifts/Greetings sites saw a 23-percent gain, reaching nearly 39.8 million unique visitors in December. AmericanGreetings Property led the category with 13.6 million visitors (up 18 percent), followed by Gifts.com with 6.8 million (up 49 percent), Hallmark with 5.6 million (up 46 percent) and 1-800-Flowers.com, Inc. with 2.9 million (up 48 percent).
 

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
December 2009 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Nov-09 Dec-09 % Change Rank by Unique Visitors
Total Internet : Total Audience 201,139 205,709 2 N/A
FAMILYLINK.COM 2,590 6,273 142 222
JibJab Media 4,686 10,892 132 129
Eastman Kodak 5,116 9,030 77 160
UPS Sites 13,091 19,715 51 63
GIFTS.COM 4,557 6,797 49 211
Ganz 4,822 7,047 46 207
Nintendo Co. 3,935 5,750 46 241
Wenner Media 5,338 7,790 46 185
Healthline Networks 8,094 11,799 46 120
Hallmark 3,881 5,649 46 248

*Ranking based on the top 250 properties in December 2009. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 hybrid audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)
December 2009 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)
Nov-09 Dec-09 % Change
Total Internet : Total Audience 201,139 205,709 2
Business/Finance - Taxes 4,151 6,377 54
Directories/Resources - Shipping 27,451 36,622 33
Retail - Jewelry/Luxury Goods/Accessories 17,662 22,955 30
Services - e-Cards 24,692 31,748 29
Retail - Sports/Outdoor 31,208 38,925 25
Retail - Flowers/Gifts/Greetings 32,302 39,788 23
News/Information - Weather 68,321 81,095 19
Travel - Transactions 2,824 3,313 17
Retail - Toys 27,384 31,635 16
Retail - Movies 26,586 30,554 15

 Read full release on comScore: http://www.comscore.com/Press_Events/Press_Releases/2010/1/Top-Growing_Properties_and_Site_Categories_for_December_2009